LONELY HEARTS CLUB

INSURANCE BROKER CAROLE NASH has been helping like-minded bikers share their love of motorcycles with their #BikerBuddy campaign.

The campaign was launched after Carole Nash commissioned research which revealed many bikers, especially those getting older, were finding it tricky to meet people to ride with. The initiative saw hundreds of motorcyclists share a quick description of the type of biker they are, and what kind of biker buddy they were looking for. A poll of 1000 adults found that nearly two thirds of people want to make new friends.

No need to ride the byways all by yourself…

Although half of those surveyed claimed that they have between one and three close mates, the survey also found that a whopping three-quarters only get to see their close friends once over a two to four week period, and more than one in 10 said they hardly ever see their mates.

Commenting on the research findings, psychologist Dr Becky Spelman said: “A clear majority of people want to make new friends. One of the best ways to connect with others is through a shared interest, and biking can be a great way to make likeminded friends, as it’s so community-focused.”

Rebecca Donohue, head of marketing at Carole Nash, said: “We know how important mates are to our customers, which is why we offer an extra benefit to our policies, called Rider Cover3. If you’re a Carole Nash policyholder this gives you accidental damage cover when riding your mate’s bike anywhere in the UK, whether it’s through the countryside or a busy city centre. As long as both bikes have comprehensive cover and you have permission from the owner, you can ride any bike with total peace of mind – perfect for when you fancy riding your mate’s bike.

“It’s true that enjoying the open road on two wheels is best experienced with a friend, which is why we launched our #BikerBuddy campaign to recruit as many bikers as we possibly can, so people can share their love of motorcycles with others.”

Find fulfilment at www.carolenash.com

Read more News and Features in the latest issue of CBG – on sale now!