ROYAL ENFIELD’S INTERCEPTOR 650 hit a significant target when it became the best-selling motorcycle in the UK in June.
Royal Enfield is emerging as the fastest growing brand among the top 10 motorcycle manufacturers in the UK over the past five years.
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A series of attractive finance offers, aimed at reducing as many barriers to entry as possible, has helped boost sales.
As well as transferring senior staff members from India, Royal Enfield have been recruiting other high-flyers from Suzuki, Kawasaki and Harley Davidson.
There are seven new UK dealers in Oxfordshire, Central London, Essex, Dorset, North Wales, East Midlands and Cornwall.
Buyers can now use a tool on Royal Enfields website to configure their bike with accessories enabling a complete look to be built and priced prior to placing an order, while during lockdown the company ran a click and deliver service so that customers could purchase motorcycles online and have them safely delivered to their front door.
Arun Gopal, Head of Europe for the brand said: “Royal Enfield’s strapline is, British Roots, Indian Soul and as the longest continuous manufacturer of motorcycles in the world, we are a heritage brand whose birthplace in the UK has always been a source of celebration and inspiration.”
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