“Almost every Italian man over the age of 50 has owned a Morini at some time – my first bike was a 50cc Morini Corsarino. When I read that the company had gone into liquidation I talked with my partner and decided to buy the company.”
For a fraction under two million euros, Sandro and partners bought the name, the designs, the trademarks, production machinery, unfinished bikes and all the remaining spares.
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The plan is to get production restarted as quickly as possible and to sell direct to customers via the Morini website, with servicing carried out through a network of specialist centres in each country. Customers will have the option of either picking up their bike direct from the factory or having it shipped to a service centre that will then PDI it for them. This approach will allow Morini to be extremely competitive on price. Capotosti hopes that the bikes will be between £1800-£2500 cheaper than the competition.
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