Steve Oliver, general manager of MotoGB, sees the move as a real coup for the company: “Royal Enfield is the epitome of British motorcycling both past and present. These machines hark back to a golden era of motorcycling, but today’s Royal Enfield range is also thoroughly modern and reliable.
“They are beautiful bikes and not just for the older motorcycling generation, keen to recall the days of their youth, but a Royal Enfield is also a classically styled machine which is perfect for riders of any age to enjoy, whether they commute daily on two wheels or simply enjoy a ride at the weekend.”
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Royal Enfield is the oldest motorcycle company in continuous existence, with its manufacturing base in Chennai, India.
Mr Shaji Koshy, senior vice-president, sales and marketing, Royal Enfield, said: “In the recent past Royal Enfield has witnessed a huge surge in demand for its motorcycles world over. The company has recorded a growth of over 50% year-on-year for the last couple of years. The United Kingdom is a key market for Royal Enfield apart from being the place of its origin.
“The heritage and history of Royal Enfield gives the brand an aura and an authenticity that cannot be replicated.”
MotoGB is the UK’s largest independent importer and distributor of motorcycles and scooters, including brands such as SYM, MV Agusta, Benelli, Daelim and Keeway. MotoGB is a family-owned company, which also has franchised retail outlets in the North West.